THE BIG Boro venture into tabloid telly popular culture and e-mail electioneering rumbles on. And on.
Someone with an idiot grin gabbled excitedly at me this morning that shirt ‘B’ had been eliminated and that it was getting “exciting”.
No it isn’t. It is still tedious. It is a long drawn out, slo-mo focus group giving you, the public, the chance to flick through the Errea catalogue and vote interactively for the least worst.
The pandering to Generation Text would be bad enough if the catwalk collection were vibrant, cutting edge fashion items that struck a cultural chord with Planet Boro.
But, and I am trying here, I just can’t get excited about a selection of gaudy garments that have little to do with Boro.
At a push shirt A (see how I am down with the kids and know all the characters and the plot) has an echo of Boro’s home shirt with the chest band.
But of the rest on offer I see a Bolton top, a Wimbledon top, a Millwall top and an awful Australia top. None have anything to do with Boro at all.
It was the same last year when we were invited to choose from off the peg catalogue kits that had mistakenly arrived at the Riverside but were clearly designed for Aston Villa, Wolves and Sweden.
Why can’t Boro stipulate to the designers that we want certain colours and certain designs that are part of our tradition.
How hard can it be to design a blue and black striped one that would appeal to nostalgia and look good?. Errea are Italian. They should understand “make it a bit like Inter Milan.”
Worryingly word on the street - a friend of a friend who’s Mam works in the shop - suggests that Boro players and the sponsors prefer the Sunday league style green one.
I can see how the players would, the Aussie’s anyway, but the 888 logo doesn’t leap out so unless there is a change of sponsor I think that is a non-starter.
Not least because it is modelled by a bloke. It is an unspoken truth that the most favoured ones are modelled by the good looking lasses.
Look back over the years. A gadgie’s shirt has never won. It is always the blonde lass. And I don’t think it is sexist to observe this. Indeed the subliminal selling power of a winning smile and statuesque figure underpins the billion dollar advertising and fashion industries.
Shirt B, the black and red Mackem training top (modelled by a fella has already gone). Another failure was due to be announced today after polls closed at midnight.
Whoah... hold the front page. A press release has just pinged through the ether from Boro's spin machine to announce that shirt F (Wimbledon) has been evicted. Let's see your best bits.
Still, only a six days to go. Is Chantelle still in it?
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